Wild Growth Co. premier offering! Never Before Now Growth® Oils (Hair Oil and Light Oil Moisturizer versions):

Never Before Now Growth® name sourcing

What's in a product name? The product's maker's own belief in the products uniqueness, strength? Or the product category-specific marketing ploy to say  'look at me!' with the use of  attention grabbing words. In contrast, the naming of Wild Growth Co. products continues to  rely upon the expressions of consumers when reporting their results.

Wild Growth Co.'s first 1985 product, Wild Growth® Hair Oil, quickly earned the Moniker/name 'Wild Growth' when it was first referred to as product 'X'  during several months  of salon and field testing. Among other terms expressed by users during this period to describe results, the term 'Wild Growth' was adopted as the product's name and it's manufacturer adopted Wild Growth Co. as the company name. Over the span of 40 years since inception, consumer reported Wild Growth® Hair Oil or Light Oil Moisturizer results have been expressed in various  but repeated ways which gave rise to Wild Growth® product testimonial categories within which consumer results were categorized. Now after forty years, Wild Growth Co. has gleaned a name from the sum total of ten's of thousands of user results expressions that regularly fall into repeated and related phrases, making for a robust name that is most representative  (testimonial categories) of  the results experienced by users of Wild Growth® Oils in general, even more representative than 'Wild Growth': 'Never Before Now Growth'. As a more accessible and affordable Wild Growth® product which is boosted in strength over original Wild Growth® Oils, Wild Growth Co. has, therefore, chosen Never Before Now Growth® (Hair Oil and Light Oil Moisturizer iterations) for it's new (yet old) premier Wild Growth® 1.1X boosted Oils.

Wild Growth Co. product user results as 'never before now' or 'never before now'-related expressions (in red)